Why Brazil?
Here's why you should consider selling your medical devices in Brazil
Brazil
in Numbers
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Population: Approximately 212 million people, making Brazil the 7th most populous country in the world.
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Economy: The largest economy in Latin America and among the world's 10 largest economies by GDP.
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Healthcare Market: The largest healthcare market in Latin America and one of the largest globally, with healthcare expenditure representing around 10% of GDP.
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Universal Healthcare: Brazil has a Unified Healthcare System (Sistema Único de Saúde, SUS), which provides free access to medical services to all Brazilian citizens. The public health system is the sole provider of health services to approximately 72% of the population, while over 50 million people also have private health insurance.
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Healthcare Infrastructure: More than 420,000 healthcare establishments, including over 7,000 hospitals, supported by approximately 575,000 physicians nationwide.
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Medical Device Market: Brazil is the largest medical device market in Latin America, with continued growth expected through 2030, driven by increasing healthcare investments, an aging population, and expanding access to medical technologies.
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The projected revenue for this market is expected to continue growing at a strong annual rate through 2030, maintaining its position as the largest market in Latin America, driven by an aging population, increasing healthcare investments, and rising demand for advanced medical technologies.
The Scenario for Medical Devices
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There are over 100,000 medical devices with valid market authorizations (“registro” or “notificação”) issued by Anvisa, of which approximately 75% are manufactured abroad. This means that a significant portion of health products are imported, due to various characteristics of the Brazilian market and the products themselves. Therefore, importers play an important role by offering more options to patients and health service providers.
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Most of the medical devices produced in Brazil are not manufactured by national companies, but by large multinationals that have set up a manufacturing plant in the country. However, these companies will usually sell their products at a higher price, in order to compensate for their investment. In this scenario, imported products are a reasonable, affordable option – and sometimes the only option available.
Despite the recent economic downturn, private and public hospitals still have great purchasing power, and with continued expansion of Brazil’s private health care sector, the market is expected to grow. The nods in the direction of the revision of SUS reimbursement tables, the reactivation of some health programs, and structural measures such as the Tax Reform, represent a positive counterpoint to the challenging scenario.
Do you see the potential and want to join the Brazilian market, but worry about the bureaucracy?
Do you want to sell your products in Brazil but don’t know where to start?
We are here to help!
QualiThings is your one-stop shop for everything you need to enter the Brazilian market of medical devices.
